Optimia is a digital consulting studio based in Brussels, dedicated to helping small tech teams structure their services, clarify their offer, and scale efficiently. The logo design merges both symbolic meaning and local relevance, creating a mark that reflects the brand’s mission and roots.

At its core, the logo combines the letter “M” with a stylized representation of the Cinquantenaire Arches, a historic landmark in Brussels, symbolizing the city where Optimia is based. The arches are cleverly integrated with the shape of a consulting desk, highlighting Optimia’s collaborative and strategic approach.

The chosen lime green color reinforces the brand’s identity with a fresh, modern feel, while also nodding to Brussels' reputation as the greenest capital in Europe. The result is a logo that feels local yet scalable, smart yet approachable, perfectly aligned with Optimia’s mission to empower digital teams for sustainable growth.