Badu (بدو) is a travel brand inspired by the nomadic spirit of the Bedouin tribes. At its heart is the camel, a symbol of resilience, mobility, and cultural connection, echoing the Bedouins’ journey across vast deserts.

The logo blends tradition and modernity, with the Arabic name (بدو) reinforcing its cultural authenticity. The yellow and blue color palette reflects the warmth of the desert and the trust and calm of open skies, capturing both energy and exploration.

Minimalist yet meaningful, Badu’s identity invites modern travelers to discover Arabia with purpose, curiosity, and respect for tradition.