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Flotus Fest is a music and entertainment event that celebrates the vibrant spirit of the 80s and 90s. For this project, Rencang developed a bold visual identity through a custom logo and a set of playful illustrations, all inspired by iconic objects and pop culture of the era.
From cassette tapes to chunky game consoles, each element is crafted in a style that echoes the colorful, energetic aesthetics of the time. The color palette is carefully selected to evoke a sense of retro nostalgia, instantly transporting audiences back to the golden age of pop, disco, and funky streetwear.
The result is a visual system that doesn’t just represent the event, but actively amplifies its atmosphere, fun, loud, and unapologetically retro.
Flotus Fest is a music and entertainment event that celebrates the vibrant spirit of the 80s and 90s. For this project, Rencang developed a bold visual identity through a custom logo and a set of playful illustrations, all inspired by iconic objects and pop culture of the era.
From cassette tapes to chunky game consoles, each element is crafted in a style that echoes the colorful, energetic aesthetics of the time. The color palette is carefully selected to evoke a sense of retro nostalgia, instantly transporting audiences back to the golden age of pop, disco, and funky streetwear.
The result is a visual system that doesn’t just represent the event, but actively amplifies its atmosphere, fun, loud, and unapologetically retro.
Services
Services
Graphic
Graphic
Branding
Branding
Client
Client
Flotus Fest
Flotus Fest
Year
Year
2023
2023